Indie Next List E-newsletter Offers Tracking of Customer Clicks
Booksellers who sign up to send the e-newsletter with partner Matchbook Marketing are able to track email-generated traffic and sales using tools like Google Analytics.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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