Education Resources

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Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations

Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations, Lightning Talks.
AttachmentSize
PDF icon IBD community partnerships.pdf3.47 MB
Topic:
  • Marketing & PR
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Eileen McCormick of Green Apple Books (San Francisco, CA) discussed Partnering with Community Organizations for Independent Bookstore Day.

Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations, Lightning Talks.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Eileen McCormick of Green Apple Books (San Francisco, CA) discussed Partnering with Community Organizations for Independent Bookstore Day.

Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths

Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths, Lightning Talks.
AttachmentSize
PDF icon Indie Bookstore Day Presentation.pdf2.52 MB
Topic:
  • Marketing & PR
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Ryan Clark of Gibson’s Bookstore (Concord, NH) discussed Bookstore BINGO and #BookHaul Photo Booths.

Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths, Lightning Talks.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Ryan Clark of Gibson’s Bookstore (Concord, NH) discussed Bookstore BINGO and #BookHaul Photo Booths.

Lightning Talk IBD Edition - Erin Ball of Third Place Books (Lake Forest Park, WA) on Bookstore Crawls

Lightning Talk IBD Edition - Erin Ball of Third Place Books (Lake Forest Park, WA) on Bookstore Crawls (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Erin Ball of Third Place Books (Lake Forest Park, WA) on Bookstore Crawls, Lightning Talks.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Erin Ball of Third Place Books (Lake Forest Park, WA) discussed Bookstore Crawls.

The New Marketing and Media Strategy

The New Marketing and Media Strategy (February 12, 2024)
Content related to the education session The New Marketing and Media Strategy, Winter Institute 2024.
Topic:
  • Marketing & PR
Tags:
  • 101

 
Description
The media landscape and consumer reading and listening habits have changed considerably in recent years. We have witnessed the growth of new and existing social media channels and many traditional media outlets have disappeared or reduced coverage and content. What are the most effective channels for bookstores to reach their customers, market to new customers, and engage with their community? This session will break this down, answer your questions, and provide some guiding principles to help you make the right choices for your store.
 
Speakers
Kassie King, The Novel Neighbor - Webster Groves, MO
Cris Siqueira, Lions Tooth - Milwaukee, WI
Kalli King, Rediscovered Books - Boise, ID
Laura Trujillo, USA TODAY - Tysons, VA
 
Files & Links

Storytelling for Success

Storytelling for Success (June 5, 2023)
Content related to the education session Storytelling for Success, Children's Institute 2023.
AttachmentSize
PDF icon Storytelling for Success PPT804.49 KB
Topic:
  • Marketing & PR
Tags:
  • Owners and Managers
Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 
Storytelling for Success (June 5, 2023)
Content related to the education session Storytelling for Success, Children's Institute 2023.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Owners and Managers
Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 

Principles of Merch Design

Principles of Merch Design (June 5, 2023)
Content related to the education session Principles of Merch Design, Children's Institute 2023.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101
Store-branded clothing is the concert tee of your bookstore. Once it walks out the door, it is free marketing, signaling through the wearer's swagger that your store is lit in all the ways. In a sea of business-branded t-shirts, it can be challenging to keep designs fresh, so we're bringing in the experts. In this session, we will explore the principles of effective t-shirt design, including color theory, typography, composition, and branding and you will learn how to create designs that capture your bookstore's unique style and voice. This session is great for marketing managers, directors, and coordinators. It is accessible to all who attend and want to learn how to leverage the power of t-shirts to promote their brand and engage their customers.
 
Speaker:
Michael Fusco-Straub, M+E/Michael Fusco Design - Brooklyn, NY
 

Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel)

Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel) (February 22, 2023)
Content related to the education session Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel), Winter Institute 2023.
Topic:
  • Marketing & PR
Tags:
  • Technology

If you are a user of Twitter, Instagram, TikTok, and Facebook, and you haven’t yet examined your user analytics from these platforms, today is the day! This workshop will teach you how to access analytics on each of these platforms and interpret the data in order to spot trends. Bring your laptop and get ready to dive into your data. But wait, there’s more! Bring what you learn in this workshop to the session tomorrow at 9:05 am, Using Your Social Media Data to Create a Social Media Marketing Plan, and learn how to use your social media analytics data to create a more personalized and relevant marketing plan.

 

Speakers: Christina Ciampa, All She Wrote Books (Somerville, Massachusetts); Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, Louisiana); Jordan Brannon, Coalition Technologies (Seattle, Washington)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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