Education Resources

75 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members.

Together in Courageous Conversation: Politics of Curation

Together in Courageous Conversation: Politics of Curation (January 23, 2020)
Content related to the education session Together in Courageous Conversation: Politics of Curation, Winter Institute 2020.
Topic:
  • Buying and Selling
Tags:  None

This is an opportunity for booksellers to come together to discuss meaningful and often difficult topics. The goal for this conversation is not to find a solution or to provide active take-away steps, but to practice active listening, contributing, and considering other points of view on complex issues facing our industry and society. This session will focus on the politics of curation. What social or economic factors do you consider when you buy, merchandise, hand-sell, and cultivate specific author and publisher relationships? Do you choose to exclude certain titles or authors from your inventory? This conversation will be facilitated by a professional moderator. Panelists: Lexi Beach, Astoria Bookshop (Astoria, NY), Luis Correa, Avid Bookshop (Athens, GA), Kenny Brechner, Devaney Doak & Garrett Booksellers (Farmington, ME) , Valerie Koehler, Blue Willow Bookshop (Houston, TX), Robert Sindelar, Third Place Books (Lake Forest Park, WA)

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Buying for Small Stores and Tips for Better Buying

Buying for Small Stores and Tips for Better Buying (January 21, 2020)
Content related to the education session Buying for Small Stores and Tips for Better Buying, Winter Institute 2020.
Topic:
  • Buying and Selling
Tags:  None

If you lost an important resource when Baker and Taylor left the indie community, this is a session you will not want to miss. The panelists will review the benefits of ordering direct from publishers and tips for organizing your resulting paperwork. Also on the panel will be booksellers who have accounts with wholesalers who can discuss those vendors' services for small stores. Panelists: PK Sindwani, ABA (White Plains, NY), Todd Dickinson, Aaron's Books (Lititz, PA), Lane Jacobson, Paulina Springs Books (Sisters, OR), Stephen Sparks, Point Reyes Books (Point Reyes Station, CA)

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Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1

Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1 (July 25, 2019)
Content related to the education session Marketing Meetup - Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports) - Part 1, ABA Marketing Meetups.
Topic:
  • Buying and Selling
Tags:
  • Events

In the first of two meetups on how multi-store events are organized and marketed, bookseller speakers will focus on Independent Bookstore Day and how regional businesses put together bookstore crawls and passports. Guest speakers will be Clarissa Murphy of Silver Unicorn Bookstore; Katie Eelman of Papercuts J.P.; Eric Lorberer of the literary organization Rain Taxi; Tom Nissley of Phinney Books; and Jessica Stockton Bagnulo of Greenlight Bookstore.

Technology Meetup - Google Analytics

Technology Meetup - Google Analytics (July 2, 2019)
Content related to the education session Technology Meetup - Google Analytics, ABA Technology Meetups.
Watch video from this event.
Topic:
  • Buying and Selling
Tags:
  • Technology

Attendees will hear how bookstores are using Google Analytics, what type of information they are tracking, best practices and tips, and how to set up Google Analytics “Goals.”

This session’s guest speakers will be Jason Jefferies of Quail Ridge Books in Raleigh, North Carolina; Justin Hennequant of Hudson Booksellers, which has headquarters in Georgia and New Jersey; and ABA’s Matt Supko.

Booksellers can sign up for future Google Analytics Technology Meetups here by filling out the form on the right-hand side of the page and selecting “Technology” for the meetup type.

Buying & Selling: Selling Direct to Schools

Buying & Selling: Selling Direct to Schools (June 28, 2019)
Content related to the education session Buying & Selling: Selling Direct to Schools , Children's Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • 101
  • Children's Bookselling
  • Handselling

Bookstores that sell direct to schools are an invaluable resource to the local community and have made use of a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with attendees how they, too, can foster a relationship with school districts and add to their store’s bottom line. In this session, booksellers will learn:

  • Creating teacher wish lists and classroom requests
  • Tips on book fair distribution
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services with schools
  • Best Practices for working with educational publishers

Rebecca Crosswhite, Rediscovered Bookshop (Boise, ID); Kenny Brechner, Devaney, Doak & Garrett (Farmington, ME); Lauren Casey, Second Star to the Right Books (Denver, CO); Hannah DeCamp, Avid Bookshop (Athens, GA)

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Buying & Selling: Subscription Boxes

Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session Buying & Selling: Subscription Boxes , Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling

With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking

Sami Thomason, Square Books (Oxford, MS); Lauren Savage, The Reading Bug (San Carlos, CA); Kathy Burnette, The Brain Lair (South Bend, IN); Kim Tano, Powell's Books (Portland, OR)

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Buying & Selling: Books in Translation

Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session Buying & Selling: Books in Translation, Children's Institute 2019.
Topic:
  • Bookselling Essentials
  • Buying and Selling
  • Marketing & PR
Tags:
  • 101
  • Children's Bookselling
  • Handselling

Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding

Marika McCoola, Porter Square Books (Cambridge, MA); Claudia Bedrick Zoe, Enchanted Lion Books (Brooklyn, NY); Jen Kraar, City of Asylum (Pittsburgh, PA); Nicholas Miller, NorthSouth Books (Vestal, NY); Isabel Sanchez Vegara, Author

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Buying & Selling: Buying Non-book for the Holidays

Buying & Selling: Buying Non-book for the Holidays (June 27, 2019)
Content related to the education session Buying & Selling: Buying Non-book for the Holidays , Children's Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • 101
  • Children's Bookselling

Holiday gift buying is not a last-minute task, but how does a gift buyer not only source but anticipate what will be a popular gift six months down the road? In this session, bookstores that have a unique collection of non-book items will teach buyers:

  • The role seasonal non-book items play in holiday sales
  • Best practices for discovering the next “it” holiday gift
  • Efficiencies and systems for ordering and reordering, shipment scheduling, and storing holiday gift items
  • How to move, move, move items that may not be selling

Lauren Coleman, RJ Julia Booksellers (Madison, CT); Cynthia Compton, 4 Kids Books & Toys (Zionsville, IN); Angela Schwesnedl, Moon Palace Books (Minneapolis, MN); Donna Wells, Politics & Prose (Washington, D.C.);

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ABACUS and Pre-Orders

ABACUS and Pre-Orders (March 19, 2019 to April 25, 2019)
Content related to the education session ABACUS and Pre-Orders, Spring Forums 2019.
Topic:
  • Buying and Selling
  • Operations
Tags:
  • ABACUS

At each of the 2019 forums, ABA presented “ABACUS and Pre-Orders: Two Programs You Can’t Do Without,” an update on two initiatives critical to the success of any independent bookstore: an active pre-orders campaign and participation in the annual ABACUS financial survey. This educational session will focused on best practices for increasing pre-orders — including the latest on accurately reporting and tracking — based on in-store experiences and feedback from the Pre-Order Booksellers Task Force. 

IndieCommerce Can Probably Do That For Your Website!

IndieCommerce Can Probably Do That For Your Website! (January 25, 2019)
Content related to the education session IndieCommerce Can Probably Do That For Your Website!, Winter Institute 2019.
Topic:
  • Buying and Selling
  • IndieCommerce
Tags:
  • Technology

IndieCommerce™ is the ABA’s e-commerce platform for independent bookstores. The system provides the tools for indie bookstores to create unique, content-rich, and easy-to-operate, fully transactional, e-commerce enabled websites. Over the past few years, the IndieCommerce team has been working closely with booksellers to to help them achieve their online marketing and sales goals. This session will highlight some of the most impactful changes that individual stores have made to their websites over the past year, including before and after examples.

Beth Seufer Buss, Bookmarks (Winston-Salem, NC); Elissa Sweet, Bank Square Books (Mystic, CT); Elayna Trucker, Napa Bookmine (Napa, CA); Geetha Nathan, ABA (White Plains, NY)

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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