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The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (January 23, 2014)
Content related to the education session, The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing at Winter Institute 2014.
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Geno Church, Word of Mouth Pathfinder from Brains on Fire, will lead an interactive workshop created to help booksellers spark and sustain word of mouth marketing. Learn how to make people fall passionately and madly in love with your store, and how loving your customers can result in not just building a thriving community, but also drive meaningful conversations and, ultimately, the financial success of your business. This session will also be offered on Friday from 10:30 a.m. - 11:45 a.m. 

Free for the Asking: Marketing with PR & Social Media

Free for the Asking: Marketing with PR & Social Media (January 20, 2011)
Content related to the education session, Free for the Asking: Marketing with PR & Social Media at Winter Institute 2011.
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Putting your store in the media spotlight and keeping it there does not have to cost a lot of money. In fact, it doesn't have to cost you anything at all beyond usual staff hours. This session will focus on how to take advantage of free media outlets to market and promote your store.

Customer Surveys: Why & How

Customer Surveys: Why & How (February 4, 2010)
Content related to the education session, Customer Surveys: Why & How at Winter Institute 2010.
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Have you ever wondered what your customers think about your store or how they view you compared to your competition? In this session, find out how to create and execute customer surveys that will help you learn more about your customers and develop more effective strategies to meet their needs. This session will outline the "nuts-and-bolts" of how to do customer surveys -- including how to frame questions, administer the survey in your store and online, and analyze the results.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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