Steal This DVD: Turning a Bookstore Into a Media Center
Over the past decade, as the bookstore market has become increasingly competitive, many independent bookstores began to delve into sidelines in an effort to broaden their stores' appeal and to enhance their bottom line. For many booksellers, that meant bringing in CDs and, more recently, DVDs. BTW recently spoke to a number of booksellers whose stores carry CDs, DVDs, or both, and many noted that they decided to carry these products because the categories seemed to be a natural extension of the store's inventory.