Education

Four bookseller panelists at Children’s Institute discussed ways indie bookstores can market young adult titles to adult readers, from making personalized recommendations to creating thematic displays.

Booksellers can visit ABA’s Education Curriculum to watch a webinar on how to use NPD BookScan to help curate their inventory and increase sales.

At each of the fall regional trade shows, ABA will present the new “Maximizing Pre-Order Campaigns” education session, where booksellers will learn how to work with publishers to take full advantage of pre-order opportunities.

Four book industry professionals served on a panel at the American Booksellers Association's sixth annual ABC Children's Institute in New Orleans to discuss the best ways to market and sell STEM/STEAM titles. 

Sarah Benoit of JB Media Group and Mary Cate Stevenson and Noah Nofz of Two Cats Communications spoke with BTW about how booksellers can best reply to comments on social media and review sites.

Bookstores that have developed programming focused on amplifying women’s and minority voices are invited to reach out to ABA Education Manager Lisa Winn to possibly collaborate on future ABA education.

The online roundtables, held every other Thursday, offer booksellers a chance to discuss marketing topics with fellow booksellers, from affiliate marketing to social media to customer engagement.

Panelists from three publishing houses discussed brainstorming ideas for cover art, creating line looks across multiple books in a series, trends in cover creation, and more.

PartnerShip, an ABA business service affinity partner, has some tips for bookstores on choosing the correct size for packages.

The Bookstore Training Group of Paz & Associates will host “Owning a Bookstore: The Business Essentials,” a workshop retreat for new and prospective owners, from August 26-29 on Amelia Island in Florida.