A Tale of Three Promotions: Maria's Bookshop Fire on the Mountain Campaign
By Peter Schertz, co-owner of Maria's Bookshop in Durango, Colorado
Last week, Book Sense and the History Channel announced that Maria's Bookshop in Durango, Colorado, was one of three bookstores recognized for their efforts in orchestrating a Fire on the Mountain fundraising campaign (for full story, click here). In the following article, Peter Schertz, co-owner of Maria's Bookshop, details the store's winning promotional campaign, and the steps taken to create it.
Andro Linklater, English author of Measuring America: How the Greatest Land Sale in History Shaped the United States (Walker), a November/December Book Sense 76 pick, is continuing a long and worthy tradition, going back at least as far as de Toucqueville, of Europeans showing their American cousins the truth and relevance of what's under their very noses. 
In late August, the American Booksellers Association announced that it would be holding a lottery to win a color inkjet printer for booksellers who dropped off photos of their current Book Sense 76 displays at the ABA booth at the fall regional trade shows. The prize at each was the printer that the association was using at its booth to demonstrate the ease with which booksellers can download and print the weekly Book Sense Bestseller lists.