Indies First

    Five Readers, Five Bookstores Win #ShopIndiesFirstSweepstakes Grand Prize

    The American Booksellers Association’s #shopindiesfirstsweepstakes generated nearly 1,000 submissions. The winners will each receive $1,000 worth of books from Penguin Random House. 

    Authors, Readers Connect at Indie Bookstores Nationwide on Indies First

    Hundreds of authors showed their support for local independent booksellers by spending Indies First on Small Business Saturday, November 25, greeting customers and hand-selling books at indie bookstores.

    Last Chance to Get on the Indies First Map and Get Noticed!

    The Indies First map serves as a central source for customers, media, authors, and publishers to see what’s happening in bookstores nationwide on Small Business Saturday, November 25.

    Indies First Sweepstakes Brings Out the Bookstore Love

    Shoppers are writing social media odes to their favorite indie bookstores as part of a special giveaway in celebration of Indies First on Small Business Saturday.

    Making the Most of Indies First on Small Business Saturday: Some Final Reminders

    With just a few days to go until Indies First on Small Business Saturday, here are some last-minute reminders and tips for making the most of the celebration.

    Booksellers Highlight Strategies for Promoting Indies First to Shoppers

    Booksellers are tapping into the power of social media, store newsletters, bag stuffers, and one-on-one conversations to alert shoppers that Indies First on Small Business Saturday is around the corner.

    ABA’s Backlist Buying Calculator Makes It Easy to Tally Up Savings

    ABA recently created the new Backlist Buying Calculator, a self-calculating Excel spreadsheet that allows booksellers to easily figure out their savings when utilizing publishers’ backlist offers.

    Indies First Sweepstakes Launches November 15

    Beginning today, shoppers at indie bookstores can enter the American Booksellers Association’s new #shopindiesfirstsweepstakes for a chance to win $1,000 worth of books from Penguin Random House.

    A Letter From ABA CEO Oren Teicher

    Here, ABA’s CEO talks about the upcoming holiday season and urges booksellers to take advantage of the many special offers from publishers and university presses on frontlist and backlist titles.

    Across the Pond, Readers Head to Bookstores for Bibliotherapy

    As U.S. booksellers celebrate Indies First, bookshops in the United Kingdom and Ireland will mark Sanctuary Saturday, which encourages the public to visit a bookstore for a peaceful shopping experience. 

    Booksellers Setting the Stage for Indies First

    With just over two weeks to go until Indies First on Small Business Saturday, booksellers are getting ready for author visits and special events.

    Indies First Offers Opportunities to Maximize on Backlist

    As ABA continues its campaign to promote the importance of backlist, booksellers should act now to take advantage of Indies First publisher offers and analyze their potential savings with ABA’s new Backlist Buying Calculator.

    AmEx Announces Partnership Lineup for Small Business Saturday

    In addition to its partnership with the American Booksellers Association for Indies First, American Express is working with a number of groups to promote the November 25 celebration of Small Business Saturday.

    Museum Store Sunday Encourages Shoppers to Come Out on Thanksgiving Weekend

    Coming the day after Indies First on Small Business Saturday, Museum Store Sunday is a new event to encourage shoppers to think local for their holiday gifts.

    Publishers Create Exclusive Content for Indies First

    Several publishers have developed exclusive content for booksellers to share with customers on Indies First, including a printable chapbook, notecards for sharing favorite bookstore moments, and more.

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