|FOR IMMEDIATE RELEASE|
|American Booksellers Association||
IndieBound.org Debuts Book Wish Lists, Book Search
New Features Anticipate Holiday Traffic
Tarrytown, NY November 6, 2008 Just in time for the holiday retail season, IndieBound.org has introduced a new Wish List feature for members of the Indie Community. This feature allows anyone to build a list of books and email it to friends and family, along with a list of their favorite bookstores.
"It's the viral potential of these lists that's most exciting to me," said Matt Supko, ABA's Web Content Coordinator. "They empower 'true believers' to share IndieBound with friends and family at a time when those audiences will be most receptive to it."
With holiday retail forecasts darkening amid the economic turmoil, these Wish Lists "send an important message at a critical time," said ABA's Chief Marketing officer Meg Smith. "It's not just the gift you buy that counts. It's where you buy it."
IndieBound, which the American Booksellers Association launched in June, encourages shopping at local and independent businesses in order to sustain vibrant and healthy communities. IndieBound.org is the online community for the movement.
The Wish List feature builds on the new IndieBound.org Book Search, also introduced this week. Now, searches on IndieBound.org return two sets of results: books that match the search term, and other bits of information from the IndieBound Community. Included with each book is a link to purchase it from an independent store through IndieBound.org's "Shop Local Online" feature.
In addition to the creating their own Wish List, the Indie Community allows registered users to interact by becoming "fans" of their favorite stores. Community members may contribute additional independent retailers, such as hardware stores, bicycle retailers, and toy stores, to the Indie Store Finder map.
About American Booksellers Association
Founded in 1900, the American Booksellers Association is a not-for-profit trade organization devoted to meeting the needs of its core members -- independently owned bookstores with storefront locations -- through education, information dissemination, business products and services, and advocacy. ABA exists to protect and promote the interests of independent retail book businesses, as well as to protect the First Amendment rights of every American. The association actively supports free speech, literacy, and programs that support local and independent retail shops. A board of nine booksellers, representing thousands of members, governs the Association. ABA is headquartered in Tarrytown, New York.