Learn How to Create a Bookstore Press Kit

A video of the American Booksellers Association’s May 11 webinar on creating an effective bookstore press kit, as well as a checklist of important information to include, is available to all ABA member booksellers on BookWeb.

Maribeth Pelly, founder of Easy Marketing Strategies and the event planner for BookTowne in Manasquan, New Jersey, led the webinar, which featured tips on what information to include in a press kit as well as how to organize and highlight important details.

During her presentation, Pelly directs webinar participants to the New Atlantic Independent Booksellers Association website to find sample press kits from various stores in the region, but she cautions booksellers only to use them as models and to avoid copying them.

The webinar video and checklist can be accessed here by ABA members with a BookWeb username and password (booksellers needing login information can e-mail [email protected]).