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Marketing
Providing marketing support is central to ABA's mission. Sophisticated programs like the ABA Gift Card Program and the ABA E-Commerce Solution keep independent bookstores competitive and minimize overhead and expenses. General marketing support is also available, as well as a variety of opportunities for publishers to get great new titles noticed.
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The ABA Gift Card program (formerly the Book Sense Gift Card program) is unique in that it that allows independent booksellers to accept each other’s gift cards. With ABA Gift Cards, booksellers can meet a growing consumer demand with a sophisticated program that keeps book lovers shopping at independent bookstores. And with more than 380 locations participating in the ABA Gift Card program and more than 200 websites accepting the gift card as a form of payment, the ABA Gift Card program has truly national scope.
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ABA's E-Commerce Solution is just for independent booksellers! Market your bookstore and events, and offer customers a way to shop online and perform speedy searches. Websites powered by ABA's E-Commerce Solution reflect each individual bookstore’s identity. Bookstores may choose to upload their inventory, offer ABA Gift Cards, create sales and money-management reports, join the affiliate program, and much more!
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IndieBound rallies passionate readers around a celebration of independent stores and independent thinking. It’s about raising awareness, it’s about reaching out, and it’s about pride in your bookstore and your community. So let’s start spreading the invitations.
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IndieBound appeals to booksellers and readers who care about their local bookstores because they care about books. By leveraging the enthusiasm of the most passionate members of the community, IndieBound will create excitement about books—and bookselling—like never before.
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Publisher Partners are vital to ABA – they offer support through underwriting, sponsorships, and participation in mailings and events. Publisher support helps get more books into the hands of the vital independent bookselling market…and in turn, helps get those books into the hands of the reading public.
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Each month, we email over 1,000 independent booksellers with news of galleys, reading copies or finished books that publishers are offering for review.
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You want to differentiate yourself from the competition – learn about innovative, proven sales and marketing methods that will help you attract customers and increase sales.
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The ABA launched Book Sense in 1999 to bring publishers, authors, bookstores, and passionate readers together. By spotlighting the best books (The Book Sense Picks), the best booksellers, and the best bookstores, Book Sense built a devoted circle of literature lovers with a fiercely independent streak. IndieBound takes Book Sense to the next level by empowering each member of the community to stand up and be proud.
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Book Sense Archives
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