By adding social networking to your site, you are providing your customers with a means to share what they love about your business to their friends, who will hopefully become your future customers.
Their are several ways in which you may incorporate social media into your website.
ADDING SOCIAL NETWORK LINKS
Utilize the built in social media icons some themes comes with by inputting your social media page url for the corresponding icon. If the theme you have chosen does not come with built in sociam media icons you can learn how to create your own in 'Social Media Links'
ADDING SOCIAL NETWORK WIDGETS, FEEDS & SHARE BUTTONS
Adding social networking widgets, feeds and share buttons will require you to obtain code from that particular social network (Facebook, Twitter, Instagram etc). You will need your login information for those sites to continue.
Please select from the list of social networks below to obtain instructions:
SOCIAL MEDIA MARKETING
Social media marketing refers to the process of gaining traffic or attention through social media sites such as Facebook, Twitter, Instagram, etc.. Social media popularity continues to grow and has become a popular way for customers to stay connected with their preferred businesses and accounts for a large percent of time spent online. The proper social media marketing campaign can make a world of difference to a small business.
During Wi12 Kelly Justice of Fountain Bookstore provided a strategy guide for book stores, review the guide here: Building A Social Media Event to Drive Sales That Get Results: Fountain Bookstore Strategy Guide.