Site Administration

    November 9, 2017 - Getting Your Website Ready for the Holidays

    This webinar will lead booksellers through getting their IndieCommerce website ready for the holidays:

    • Tour of some of the common issues that customers (and stores) might encounter during the holiday season
    • Making sure your contact information is up to date
    • Processing orders correctly

    Rules

    The Rules module allows site administrators to create actions that are automatically triggered by various events when certain conditions are met.

    3 PARTS TO RULES

    Rules are made up of 3 parts:

    SEO Tools

    SEO (Search Engine Optimization) is a methodology of strategies, techniques, and tactics designed to grow visibility in search engine results. In search results, search engines (Google, Bing, etc.) display links to pages it considers relevant and authoritative, SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in search results.

    SEO methods vary from the technical practices you can achieve on your website, to the creative elements you can use to raise your site’s visibility such as social media marketing.

    XML Sitemap

    The XML sitemap module creates a sitemap that helps search engines to more intelligently crawl a website and keep their results up to date.

    NOTE: The XML Sitemap module will be enabled on IC sites upon request. If you do not see the path, please email us to request the module be enabled.

    CONFIGURE THE MODULE

    Navigate to: Configuration > Search and metadata > XML sitemap

    Page Title

    The Page Title module gives you control over your meta titles.The meta title is found in your HTML head code and is surrounded by <title> tags. The meta title appears in the browser bar when people are viewing the page and it also appears on search engine result pages. Providing accurate Page Titles can improve your ranking on search engine results pages and can improve your click-through rate, as they tend to grab the viewer's attention.

    Metatags

    Meta tags are metadata of a HTML page which supply additional information for search engines. The most important tags in SEO practices are description and title.

    • Description: describes what your page is about.
    • Title: help search engines to categorize the content on your site.

    NOTE: The Metatag modules will be enabled on IC sites upon request. If you do not see that path, please email us to request the module be enabled.

    Site Verification

    Verifying your site assists with the site/domain ownership authentication for search engines. There are two types of verification methods supported: adding meta tags, or uploading a specific file. We recommend using the meta tag options and have provided instructions on doing so below.

    MailMunch Integration

    MailMunch provides tools to assist in converting visitors into email subscribers and customers by offering several types of opt-in forms: Popup, Embedded, Topbar and Scrollbox. MailMunch also integrates easily with Constant Contact, MailChimp and other major email marketing platforms.

    Using the MailChimp Pop-up

    MailChimp offers a pop-up sign up form feature for collecting email addresses from visitors when they land on any page on your website. The visitor has the option of either entering their email address or closing the pop-up and not seeing it again. If they enter their email address, it is automatically inserted into your Mailchimp mailing list.

    Integrate MailChimp

    This provides an integration with MailChimp (an email delivery service) and makes it possible to create and send MailChimp emails directly from your website.

    Google+

    OBTAIN THE CODE FROM GOOGLE+

    Visit the Google+ Developers Instructions for Badges

    Select the instructions for the type of social plugin you want to add, the most common are:

    +1 Button
    Badge
    Embedded Posts

    Pinterest

    OBTAIN THE CODE FROM PINTEREST

    Visit the Pinterest Developers Documents for Widgets

    Select the instructions for the type of social plugin you want to add. The most common are:

    Social Media Links

    If the theme you have chosen does not come with built-in social media icons, you can create your own block to display them.

    PREPARE TO CREATE YOUR BLOCK

    OBTAIN YOUR ICONS
    Most social media services provide default logo icons for your use:

    Log In To Your Site

    If the User login block is disabled on your site and you have not added a ‘Log in’ link to your menu, it is useful to know the path to get that page:

    www.yoursitename.com/user

    To log in

    • Enter Username
    • Enter Password
    • Click Log In

    Your successful login should take you to your account page. You can click on your site name or home menu to go to your home page.

    Website Best Practices

    Creating a leading website takes thought and planning, a site is typically considered successful if it is well designed, useful and in e-commerce aspects, lucrative. While different stores each have different website needs, there are some best practices that are global to all sites. In this guide, we explain those best practices and have broken them down into 4 categories:

     

    Pages

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