Quick Start - Google Analytics, Google My Business, Google Search Console

    This webinar will demonstrate how to get started with:

    • Google Analytics
    • Google My Business
    • Google Search Console

     

    SEO Tools

    SEO (Search Engine Optimization) is a methodology of strategies, techniques, and tactics designed to grow visibility in search engine results. In search results, search engines (Google, Bing, etc.) display links to pages it considers relevant and authoritative, SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in search results.

    SEO methods vary from the technical practices you can achieve on your website, to the creative elements you can use to raise your site’s visibility such as social media marketing.

    XML Sitemap

    The XML sitemap module creates a sitemap that helps search engines to more intelligently crawl a website and keep their results up to date.

    NOTE: The XML Sitemap module will be enabled on IC sites upon request. If you do not see the path, please email us to request the module be enabled.

    CONFIGURE THE MODULE

    Navigate to: Configuration > Search and metadata > XML sitemap

    Page Title

    The Page Title module gives you control over your meta titles.The meta title is found in your HTML head code and is surrounded by <title> tags. The meta title appears in the browser bar when people are viewing the page and it also appears on search engine result pages. Providing accurate Page Titles can improve your ranking on search engine results pages and can improve your click-through rate, as they tend to grab the viewer's attention.

    Metatags

    Meta tags are metadata of a HTML page which supply additional information for search engines. The most important tags in SEO practices are description and title.

    • Description: describes what your page is about.
    • Title: help search engines to categorize the content on your site.

    NOTE: The Metatag modules will be enabled on IC sites upon request. If you do not see that path, please email us to request the module be enabled.

    Site Verification

    Verifying your site assists with the site/domain ownership authentication for search engines. There are two types of verification methods supported: adding meta tags, or uploading a specific file. We recommend using the meta tag options and have provided instructions on doing so below.

    Local Search Optimization For Your Bookshop - Part 3

    During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

    Part 3 covers:

    • Local search directories and data aggregators
    • Claiming your local listing pages
    • Google automatically created local pages
    • "Claim my business" on Google
    • Yelp pulls Apple Map information
    • Local Schema mark-up - Schema.org
    • Page speed matters in search results
    • Opengraph mark-up for Facebook
    • Reviews

     

    Local Search Optimization For Your Bookshop - Part 2

    During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

    Part 2 covers:

    • The big 3 local directory listings
    • Google Map Maker
    • Apple Maps
    • Moz local & Yext
    • Yelp
    • Twitter
    • Acxiom, Localeze & Infogroup
    • Get your business name right when submitting your site
    • Selecting the correct business category
    • Blumenthals.com for latest local search info

     

    Local Search Optimization For Your Bookshop - Part 1

    During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

    Part 1 covers:

    • Why you should concentrate on local SEO
    • The 8 second attention span of shoppers.
    • Best search terms
    • Google trends - what terms are trending
    • Google My Business Page
    • Mobile Search

     

    Google Analytics

    A tour of Google Analytics, including:

    • How to identify where traffic is coming from
    • Which pages on your site are most popular
    • What kind of devices your customers are using to view your website

    Additionally, we’ll do a bit of deeper digging to investigate which traffic sources are delivering sales and which aren’t. And we’ll keep our focus on valuable insights you can discover with a few clicks.

    Follow ABA