Expanding the YA Audience — How to Sell YA to Adults

    Wednesday, June 20, 2018 -
    2:45pm to 3:45pm
    Room: 
    Grand Chenier

    Young adult books are consistently growing in sales, but who’s actually reading YA? Adults have been reading YA for years, and oftentimes in secret. Booksellers with a burning passion for young adult books will reveal their best-kept secrets on how to remove the stigma surrounding young adult books for older readers and successfully display, discuss, and hand-sell YA to the adult reader.

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