Tuesday, May 25
Jacob K. Javits Convention Center
ABA's eighth  annual Day of Education will be held in the Jacob K. Javits Convention Center. Sponsored by Ingram, the Day of Education will be held on Tuesday, May 25, the day before the exhibit floor opens.   Watch for updates on BookWeb.org and in Bookselling This Week. This free event is open to all BEA attendees.

For information on other ABA events and programing at BEA, please click here.

ABA Day of Education
Sponsored by Ingram
Tuesday, May 25
BEA 2010

Jacob K. Javits Convention Center, New York, NY
(As of 3/18/2010)

Tuesday, May 25, 2010

8:30 a.m. - 10:00 a.m.

Opening Plenary: A CEO Panel On The Value Of The Book Presented by ABA and BEA (Special Events Hall)

The subject of discussion, the "value of a book," stems, in part, from a New York Times Op-Ed piece titled "There's More to Publishing Than Meets the Screen" (January 2, 2010) by Jonathan Galassi, president of Farrar, Straus & Giroux.

Galassi will moderate the panel featuring:

• Bob Miller, Group Publisher, Workman
• Esther Newberg, Executive Vice President, International Creative Management (ICM)
• Skip Prichard, Chief Executive Officer, Ingram
• David Shanks, Chief Executive Officer, Penguin Group (USA)
• Oren Teicher, Chief Executive Officer, American Booksellers Association (ABA)
• Scott Turow, Author and Incoming President, Authors Guild

 

10:15 a.m. - 11:45 p.m.

Small & Mid-Size Store Roundtable (Room 1E06)
Sylla McClellan, owner of Third Street Books in McMinnville, Oregon, will moderate this roundtable discussion for owners and managers of small to mid-sized stores. Space is limited and on a first-come, first-served basis.
 

Techniques & Tactics for Online Website Promotion (Room 1E09)
Want better placement in search results?  Make the most of your website, and increase your audience and your sales.  From hyperlocal searches and affiliate marketing to advanced analytics and beyond, learn how to build a meaningful relationship between your website and your community.  Presented by Matt Supko, ABA Technology Director.
Techniques & Tactics

2010 Survey of Book-Buying Behavior With Verso Digital (Room 1E10)
What do customers really want and think?  Verso Digital's Jack McKeown, a 25-year publishing veteran, will present the results of a new survey of consumers' book-buying behaviors.  Conducted and analyzed in the time between Wi5 and BEA 2010, this is the most up-to-date consumer book-buying information that you will find!

It's in the Payroll (Room 1E11)
The focus of this session is payroll control.  From an examination of what is included in the payroll line (total compensation) to providing practical, usable tools for budgeting, scheduling, and controlling payroll, this seminar will provide invaluable tools and information to booksellers, regardless of the size of their store.  Presented by Len Vlahos, ABA COO. 

Downloading instructions:  Download the PowerPoint and the Excel spreadsheet and place them both in the same folder.  The links in the PowerPoint will then pull the correct information from the spreadsheet.  Questions?  Please ask! 
PowerPoint,  PAYROLLW.xls

Serving the "Tween" Reader: Issues & Best Practices (Room 1E12)
No reader is harder to serve than the "tween," ages 9 - 12.  This is the cusp of adolescence, with a wide range of developmental needs, reading levels, and social issues to navigate.  Join a panel of experts as we discuss the definition of "tween" and examine key issues including how to navigate content, how to interface with parents and teachers, how to shelve books for this market, what role outside services like Common Sense Media are playing in this category, and more.  Presented in conjunction with the Association of Booksellers for Children (ABC).  Moderated by Kristen McLean, Executive Direcotr, ABC.  Panelists include Stephanie Anderson, WORD (Brooklyn, NY) and Liz Szabla, Feiwel and Friends, an imprint of the Macmillan Children's Publishing Group, (NY, NY).
ABC New Fiction List, Serving the "Tween" Reader

12:45 p.m. - 2:15 p.m.

Large-Store Roundtable (Room 1E06)
Aimed at owners and managers of large stores.  A veteran bookseller will moderate this roundtable discussion for owners and managers of large stores.  Space is limited and on a first-come, first-served basis.  Moderator to come.

Google Editions (Room 1E09)
Google is preparing to launch a new kind of e-book, one that exists in the "cloud."  Come to this session to hear about Google's plans, to learn what the cloud is, and to find out how this program can benefit independent booksellers.  Presented by Tom Turvey, Director, Strategic Partnerships, Google.

Power to the Bookseller: An Update on Key Advocacy Issues (Room 1E10)
As more and more state legislatures debate e-fairness legislation, the role of booksellers as advocates for online sales tax equity becomes even more critical.  This session will update booksellers on the state-by-state status of the e-fairness fight and offer concrete suggestions for articulating the sales tax equity message, including how to reach out to key legislators and how to build a coalition of local indie retailers and other supporters.  As we approach a potential tipping point in the fight for e-fairness, effective advocacy has never been more important.  Presented by Oren Teicher, ABA CEO.  Panelists to come.
Sales Tax Map, Effective Meetings With Your Elected Officials

The Business of Accepting Credit & Debit Cards (Room 1E11)
Learn how to navigate the myriad rules associated with accepting credit and debit cards.  From managing procedures to ensure you are getting the best rate to understanding PCI compliance, learning more about this topic can save you money.  Presented by Michael Barnard, owner of Rakestraw Books (Danville, CA).
The Business of Accepting Credit & Debit Cards

IndieBound Workshop (Room 1E12)
The Local First movement isn't an abstract concept - it lives in your community.  Come explore ideas for utilizing the energy of IndieBound to create events, sales opportunities, and awareness together with your indie business neighbors.  Presented by Meg Smith, ABA Membership and Marketing Officer, and Paige Poe, ABA Marketing Manager.
Cross Marketing with IndieBound

2:30 p.m. - 4:00 p.m.

"It's A Wrap" Video Lab (Room 1E06)
Small businesses are increasingly relying on video to communicate with their customers.  In this hands-on lab, you'll learn how to shoot a short video, get that video from the camera to your computer, and get the clip from your computer to your blog, website, or Facebook page.  Presented by ABA Marketing Manager Paige Poe.  Those interested in attending should e-mail paige@bookweb.org with "Video Lab" in the subject line.
"It's A Wrap" Video Lab 

IndieCommerce Demo (Room 1E09)
Aimed at owners, managers, webmasters, and frontline booksellers from stores not currently using the product.  IndieCommerce (the program formerly known as BookSense.com) has been transformed.  Specifically, the product has migrated to an open-source content management system called Drupal.  This new and improved program provides booksellers with more intuitive and robust administrative tools, allows for much greater control over the look and feel of websites, and allows ABA staff to roll out new features more quickly.  See a demo of the new product and have questions answered by IndieCommerce staff.  Presented by Matt Supko, ABA Technology Director.
IndieComerce Demo

The New Reality: Alternative Business Models for Independent Bookstores (Room 1E10)
A business model based on book sales alone is growing more challenging each year, but there are viable alternatives.  Hear from a panel of innovative booksellers who are growing their businesses in directions beyond the book.  From selling children's clothes and creating stores within stores to offering local delivery, indie booksellers are using their ingenuity and their roots in the community to find new and interesting ways to sustain their book sales.  Moderated by Len Vlahos, ABA COO.  Panelists include Carole Horne, Harvard Bookstore (Cambridge, MA); Chris Morrow, Northshire Bookstore (Manchester Center, VT); and Chuck Robinson, Village Books (Bellingham, WA).

Succession Planning: Valuing Your Business (Room 1E11)
How much is my business worth now?  How can I make it worth more?  What are my alternatives if I want to exit the business?  When should I begin working on my exit strategy?  Who should I be selling to if I choose to sell?  How do I negotiate successfully?  How do I minimize the government's share of the proceeds?  These questions - and more - will be addressed by professional booksellers with experience in valuing and selling a business.   Moderated by Barbara Theroux, Fact and Fiction (Missoula, MT). Panelists include Pete Mulvihill, Green Apple Books (San Francisco, CA), Annie Philbrick, Bank Square Books (Mystic, CT), and Herbert Marks, SCORE, Counselor to America's Small Businesses (NY, NY).                                                                                          Succession Planning

 The Nuts & Bolts of Children's Bookselling: Roundtable Discussions (Room 1E12
Join us for roundtable discussions about the day-to-day operational issues that we rarely get a chance to discuss in a conference environment, but which can make a big difference in our experience as booksellers.  Topics will include selection and shelving, creative display ideas, events, the mechanics of receiving and returns, managing co-op, community networking and partnerships, and more.  Each table will focus on a single topic, and seating will be on a first-come, first-served basis.  Bring your questions, ideas, and problems. We'll learn from each other and emerge with fresh ideas and best practices to take back to our stores.  Presented in conjunction with the Association of Booksellers for Children (ABC).

Questions about any of the ABA's events or programs should be addressed to Lisa Winn at (914) 373-6657 or lisa@bookweb.org.