The key to an informed launch of a new bookstore is education and training.
An introduction to retail bookselling for anyone who wants to open a new bookstore, invest in a bookstore venture, or buy an existing store.
REGISTER NOW!
(click to go to registration form)
DATES
Tuesday, May 27: 1pm – 5pm
Wednesday, May 28: 9am – 5pm
Thursday, May 29: 8:30pm – 5pm
LOCATION
Renaissance Hollywood (Hotel ABA)
1755 North Highland Avenue
Hollywood, CA 90028
Toll Free: 800-769-4774
Local: 323-856-1200
Web: www.renaissancehollywood.com
DESCRIPTION
This school serves as an introduction to the topic of bookselling, focusing on the objective in opening a bookstore, the process in reaching a decision to open a bookstore, creating a bookstore vision, and basic financial education (creating a business plan, sales forecasting, start-up costs, chart of accounts, etc.). In addition, students will spend Thursday attending ABA’s Day of Education, which includes everything from green retailing and leveraging the localism movement in your community to negotiating your lease and to a budgeting and monitoring workshop, and more.
In an era where there is more retail space devoted to selling books than ever before - plus the presence of Internet retailers - sustaining and growing a profitable bookstore business requires that each person in a management role fully understand the fundamentals of running a business. Then your own knowledge of the community and a highly personal touch can be infused to create a tangible competitive edge.
When you register for this three-day workshop, the world of bookselling is open to you to learn and explore. From educational sessions to networking with bookselling colleagues at ABA's Annual Celebration of Bookselling and other ABA events - plus free admission to the largest trade show in the U.S. book industry - you'll be immersed in the book business.
Attendees at the school will also find plenty of extra value with their tuition. The registration fee also includes:
- Free registration to BookExpo America - the premiere bookselling and publishing exhibition in the nation, boasting hundreds of publishers displaying new titles.
- Access to ABA’s Annual Meeting where you'll have the chance to find out what's new in the bookselling industry.
- Access to ABA’s Bookseller Lounge where you can chat with seasoned booksellers in a comfortable, relaxed environment.
- The opportunity to meet with experienced booksellers at ABA's Celebration of Bookselling reception, where the 2008 Book Sense Book of the Year Awards will be announced.
- The opportunity to be paired up with a seasoned bookseller who can show you the ropes of the trade show, answer questions about opening a bookstore, etc.
- Networking opportunities galore.
This educational program is sponsored by the American Booksellers Association and facilitated by Donna Paz Kaufman and Mark Kaufman of Paz & Associates. Thursday's "Day of Education" is sponsored and facilitated by ABA, its guest speakers, and member bookstore owners.
WHAT YOU'LL LEARN
- How to assess whether your community will support an independent bookstore
- Ways that successful booksellers compete in today’s market
- How much it will cost to implement your vision
- Bookstore financial dynamics—why some bookstores are profitable and others aren’t
- How long it will take to open
- How your dream compares with reality.
TUITION
Tuition is $300 per person for ABA members, $600 per person for non-members, and includes registration to the trade show and free events. Advance registration is required and is via a registration form on ABA's trade website, www.BookWeb.org. Only a limited number of spaces are open for the school, and they fill up quickly.
REGISTRATION
REGISTER NOW!
(click to go to registration form)
*Please note: When you register for the school, ABA will automatically register you for BookExpo America. You do not need to do this separately. However, if you want tickets to the special events that have a fee attached, you will need to order them through BookExpo America. For a list of BEA’s special events, please visit http://www.bookexpoamerica.com/en-us/611.cfm (there is a link to register from this page.)
To become an ABA bookstore or provisional member, please complete the application at http://www.bookweb.org/membership/join/regular.html. For more information on ABA membership, please visit http://www.bookweb.org/membership or contact Sarah Rettger at (914) 373-6645 or email her at sarah@bookweb.org
HOTEL ROOMS
ABA has blocked a number of hotel rooms at the Renaissance Hollywood (Hotel ABA) at the special rate of $164 per night for ABA bookstore members (including provisional members.) If you are an ABA bookstore or provisional member and would like to book a hotel room, please contact Margaret Nafz at (800) 637-0037 ext. 6614 or email her at margaret@bookweb.org. Please note these hotel rooms sell out quickly.
If you are not an ABA bookstore or provisional member, or are unable to reserve a hotel room at Hotel ABA, BookExpo America has negotiated hotel rates at many hotels in the Los Angeles area. Hotel information and reservations can be made on BEA’s website at http://www.bookexpoamerica.com/en-us/booksellers.cfm, then click on “BookExpo America Travel Desk”. In addition, ABA is providing booksellers with a list of other accommodation options in Hollywood: http://news.bookweb.org/read/5817. (No special rate has been negotiated, but they are within walking distance of Hotel ABA.)
To become an ABA bookstore or provisional member, please complete the application at http://www.bookweb.org/membership/join/regular.html. For more information on ABA membership, please visit http://www.bookweb.org/membership or contact Sarah Rettger at (914) 373-6645 or email her at sarah@bookweb.org.
QUESTIONS?
Contact Sarah Rettger at 800-637-0037, ext. 6645 or sarah@bookweb.org.
FIVE-DAY WORKSHOPS
In the spring and fall, Donna Paz Kaufman and Mark Kaufman of the Bookstore Training Group of Paz & Associates offer five-day workshops which can help you build upon the foundations for success and learn about what’s involved in preparing to open your store: bookstore design, creating your opening inventory, choosing a computerized bookstore management system, planning Grand Openings generating publicity, plus more. Even small bookstore operations are complex because of the nature of the book industry, so we encourage you to get training before you invest.
These workshops are facilitated by Donna Paz Kaufman and Mark Kaufman of the Bookstore Training Group of Paz & Associates. Visit www.pazbookbiz.com or call (800) 260-8605 for further information.