Bookseller Tools
 
 
 
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Bookstore Sales & Marketing
You want to differentiate yourself from the competition – learn about innovative, proven sales and marketing methods that will help you attract customers and increase sales.
 
Events
Authorless Events: Authorless events can promote traffic in your store and increase sales -- which can help your store become an important hub in your community. Here are some important guidelines and a number of great event ideas. (pdf; 2008)

Creating Killer Events – General Rules: One of the most effective tools to set your store apart is a compelling events schedule. Here’s how to create one. (pdf; 2006)

Creating Killer Events – Checklist: A detailed event-prep checklist, including special considerations for off-site goings-on.
Marketing

Building and Rewarding Customer Loyalty
Loyalty matters -- now more than ever. Customers will be loyal to the business that adds the most value to their shopping experience, and -- with books sold in more outlets than ever before -- it's never been more important to establish the strongest relationship with your customers possible. (pdf; 2008)

Getting the Most Out of Your Website (PowerPoint presentation; 2008) and checklist (pdf)

General ABA marketing support includes shelf talkers -- Autographed Copy Shelf Talkers, Local Author Shelf Talkers, and Staff Picks Shelf Talkers, to use with or without Indie Next List titles, and business products.

E-mail Newsletters: Tips, strategies, and ideas for creating appealing, informative e-mail newsletters. And for instant content for your newsletters....

How to Organize Reading Groups: An excerpt from Manual on Bookselling.

Publicity
Bookstore Publicity Kit: Templates you can use to publicize your bookstore, including a press release, pitch letter, bookstore fact sheet, and media alert.

How to Be the Story: Implementing a Public Relations Plan
Sales
Consumer Behavior Revealed: The Dating Game: Because consumers can buy books almost anywhere independent booksellers need to add value to the book shopping experience. But to add value, we must first understand what motivates our customers.

Handselling: Customer Service With Results: Now available online are ABA's video vignettes, which dramatize 10 potential customer service scenarios to show the best and worst practices in five key areas of bookselling. (videos, 2007)
Handselling: Customer Service with Results (pdf, 2008), Handselling Checklist (pdf; 2008)

Increasing Sales: Form stronger customer relationships, improve your sales and marketing, and more. (PowerPoint presentation; 2005)

Topics: Marketing