Merch., Sales, & Marketing

Press Kit Webinar - Easy Press Kit Checklist

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Handselling Instructional Videos

Exploring New Markets

Tattered Cover History

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An Organizing Principle for the Online Booklover

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Self-Publishing Kirkus for Writers

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Self-Publishing Kirkus for Booksellers

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Geno Church - Passion Conversation Presentation

Geno Church - Passion Conversation White Paper

Publ Killer Events (Community Bookstore2)

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Publ Killer Events (Community Bookstore)

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Gifts 101 (Partners Village)

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Gifts 101 (Malaprop's)

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Creating Compelling In-Store Displays

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Advanced Learning Session - Shark Tank

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Indies First Storytime Day Letter from Kate DiCamillo

Core Curriculm

Marketing 201

Non-Traditional Events

PR on a Budget

Crisis Control PR

Handout:

Authorless Events

Sexy Nonfiction

Event Budget

PR Plan

WOM Marketing

Blockbuster Events

Email Newsletters

Promote with Localism

Handselling Children's

Marketing Best Tips

Staff Training

Customer Surveys: Why & How

Book Club Ideas

Children's Events

Multimedia Marketing for Store

Book Club Resources

Press Kit

Customer Survey (CA)

Customer Loyalty

Social Media and PR

Killer Events Checklist

Killer Events

Customer Survey - Sample Letter

Customer Service - Survey Option Guide

Video Lab

Local Partnerships

Increasing Sales

Handselling

Handout:

Website ideas

Store Tour (UT) Sam Weller

Consumer Behavior

Store Tour (UT) King's English

Handselling

Handselling Checklist

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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