Marketing Roundtable Provides New Ideas for Customer Engagement
During ABA’s most recent virtual roundtable discussion, booksellers talked about creative new ways to engage with their customers, including through text messaging.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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