About Bookselling

28 Jul

Buying It: Turning the Scan Into a Sale

Dealing with customers who are obviously browsing the store to buy elsewhere can be tricky. To steer them toward the cash wrap instead of the door, booksellers are engaging customers in conversations and using videos, signage, and fliers with QR codes.

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21 Jul

Responding to the Borders Liquidation: An Action Kit

Here’s an action kit of marketing ideas and strategies that can help spread the word that indie bookstores are alive, well, and very much open for business, both in-store and online.

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14 Jul

Now Time to Promote Affiliate Programs

Recent moves by Amazon.com to circumvent sales tax equity legislation offer indie booksellers an opportunity to market their affiliate programs to recently fired affiliates, who are searching for alternatives.

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13 Jul

An IndieCommerce FAQ on the iRiver E-Reader

Here are answers to frequently asked questions about the first e-reader integrated with the Google eBooks™ platform.

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06 Jul

A Q&A With Emily St. John Mandel

Emily St. John Mandel talks about The Singer’s Gun, Unbridled Books’ recent 25-cent e-book promotion, and her cautiously optimistic forecast for indie bookstores.

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30 Jun

Club Read: Authors Included

The New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance have partnered to create Club Read, a “booklovers retreat,” featuring 12 authors who will interact with 200 attendees.

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22 Jun

BTW News Briefs

J.K. Rowling announces Pottermore; New York Times reports on bookstores charging for author events; U.K. celebrates Independent Booksellers’ Week; AMIBA seeks local first videos; Summer of a Million Books campaign begins

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16 Jun

Customers Rally Around Old Firehouse Books

In March, Old Firehouse Books’ Jacqie Hasan told customers that the Fort Collins, Colorado, bookstore was having a “lean spring,” and she suggested a concrete way for customers to help. By the end of April, sales were up eight percent.

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08 Jun

SFSU Bookstore Launches Buyback App

Last month San Francisco State University Bookstore launched an app to streamline their buyback process. A first in California, the buyback app allows SFSU students to scan the barcodes of used textbooks with their smartphone and instantly find out how much the bookstore will pay for their books.

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07 Jun

Extending the Sale: Non-book in the Children’s Department

At the session “Selling Non-book in the Children's Department," ABA President Becky Anderson of Anderson's Bookshops in Naperville, Illinois, moderated a panel discussion with Beth Puffer of Bank Street Bookstore in New York City and Andrea Vuleta of Mrs. Nelson’s Toy and Book Shop in La Verne, California, about their ordering tactics and top picks for toys and games.

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19 May

An Interview With Outgoing ABA President Michael Tucker

Michael Tucker, the co-owner of San Francisco’s Books Inc., talks about his experience during two terms as ABA president and some of the accomplishments, challenges, and surprises of working on behalf of indie booksellers across the country.

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11 May

Publishers to Launch Bookish

On Friday, May 6, Hachette Book Group, Penguin Group (USA), and Simon & Schuster announced plans to launch Bookish, a new digital platform for readers, sometime this summer.

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28 Apr

Recruiting Bookstore Volunteers: Just Ask

From helping occasionally with offsite events to weekly shelving and organizing, many customers are more than willing to give their local indies some free love. Here Jessica Stockton Bagnulo of Greenlight Bookstore, Susan Weis-Bohlen of breathe books, and Sara Look of Charis Books talk about running active volunteer programs.

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14 Apr

Free Seminar on Opening a Bookstore Scheduled for BEA

ABA is inviting prospective booksellers to a free, full-day “Introduction to Retail Bookselling” Seminar, on Sunday, May 22, at the Holiday Inn at 57th Street, in New York City.

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14 Apr

Bookstore Volunteers Help Promote Literacy

In celebration of National Volunteer Week, which runs from April 10 - 16, booksellers from Indigo Bridge Books and Open Books talk about the logistics of working with a team of community members happy to donate their time.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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