About ABA

Office Hours on April 14 offer booksellers a forum to share questions, comments, and concerns with the ABA Board of Directors.

Booksellers who sign up to send the e-newsletter with partner Matchbook Marketing are able to track email-generated traffic and sales using tools like Google Analytics. 

While normal consumer behavior for the holiday, the sales decline may have been more pronounced due to good weather and more social activity as COVID vaccines become more accessible.

ABA’s weekly newsletter will soon come twice a week, on Tuesdays and Fridays, and feature more streamlined news and action items.

As part of a refresh of the Indie Next List program, booksellers are invited to sign up to send the free Indie Next List e-newsletters to their customers, including the adult, kids’, reading group, and gift lists.

The calendar features books with added value, such as signed copies and exclusive merchandise, as well as big titles that have good pre-order potential.

The 10-minute survey covers the period of March 2020 through March 2021. Survey responses are due by 11:59 p.m. ET on Wednesday, March 31.

Booksellers should visit the Matchbook Marketing Indie Next List page now to continue sending the Indie Next List e-newsletter to their customers or sign up for the program.