Dear Booksellers,
ABA is pleased to offer your store the chance to give away a trip to London to one of your customers. The Independent Muggles for Harry Potter Sweepstakes offers a trip for 4 to London as the Grand Prize. This Sweepstakes is available only to independent storefront members of ABA. Your member status gives you exclusive access to Sweepstakes POP and other materials on BookWeb.org. We hope you will take good advantage of this campaign, which combines the best of independents with the dramatic finale of Harry Potter!
Here is what you will find on BookWeb.org:
The Sweepstakes publicity poster, which can be printed in a variety of sizes. This poster can be slipped into a plastic sleeve and sit on a counter top, go in a front window or on an endcap, or on a front table display. Download the poster to a disc and take it to your local printing business for as many copies in as many sizes as will work in your space. Or print it on-site if you have the equipment! (Be sure to add your store name in the space provided.)
Sweepstakes entry coupons. Customers enter the giveaway by completing the entry coupons and dropping them in a collection box in your store or whichever collection method you choose. You collect the coupons, and mail them to me. (See below for address info.) ABA's promotion firm, Promotion Mechanics, Inc. will choose the winner. Again, print out the coupons in whatever quantities you like, either in-house or outside. It is intended that the coupons will be used for customers attending your midnight parties or other events, or otherwise coming into the store during a very limited time. IMPORTANT: The entry period is July 20, 2007 at 10 PM EST to July 24, 11:59, EST. That means you shouldn't accept entries completed at other times.
We have created two versions of the entry coupon. One allows front and back copying -- the customer information is on the front, the sweepstakes rules are on the back. The other contains the customer fill-in lines and rules on one side. Please be sure if you use version 2 to include the back copy of the rules, so the Sweepstakes complies with all applicable laws and regulations! It is imperative that customers be aware of all aspects of the sweepstakes, including their right to mail in a postcard as their means of entry.
Coupon V1 (Print on one side)
Coupon V2 (Print on two sides)
Sweepstakes Official Rules. Please review these Official Rules, which should be posted conspicuously in the store. (Abbreviated rules are below, for your reference.) The rules will explain all the pertinent dates -- when the sweepstakes period closes, when the winner will be announced, and some details on the trip. If anything is not clear, don't hesitate to get in touch with me.
ALL ENTRY COUPONS SHOULD BE MAILED SO I RECEIVE THEM NO LATER THAN AUGUST 2, 2007!! Read Bookselling This Week (news.bookweb.org) for the winner announcement.
Scholastic has created another poster exclusively for ABA member bookstores, and we have posted that on BookWeb.org as well. This poster promotes ALL books in the Harry Potter canon, and is a lovely complement to table displays. Actually, it works anywhere in the store!
Lastly, we are making available transferable exclusive "Independent Muggles for Harry Potter" art on BookWeb.org for those stores wanting to create additional HARRY POTTER AND THE DEATHLY HALLOWS free promotional goodies: hats, mugs, t-shirts, etc. Scholastic must approve all promotional items related to HARRY POTTER AND THE DEATHLY HALLOWS. Please email Becky at Bamsel@scholastic.com with the following information: Your store location, description of the item, quantity you want to produce, and when/how the item will be distributed. All promotional items must comply with Harry Potter guidelines. Please contact Becky for more details.
Wishing you the best in bookselling! Please be in touch with any questions or concerns.
Meg Smith
914 373 6641 (direct)
meg@booksense.com
American Booksellers Association
200 White Plains Rd.
Tarrytown, NY 10591
| Abbreviated Rules: No purchase necessary. Void where prohibited. For the complete Official Rules, including the alternate means of mail-in entry, please see this independent bookstore member of American Booksellers Association, or write to: The Independent Muggles for Harry Potter Sweepstakes Rules, PMI Station, PO Box 750-R, Southbury, CT 06488-0750. The Sweepstakes Period begins at 10:00 PM Eastern Time ("ET") Friday, July 20, 2007, and ends 11:59 PM ET Tuesday, July 24, 2007. Open to US residents, 13 or older as of July 20, 2007, who complete and give in an entry coupon at a participating independent bookstore member of American Booksellers Association between 10:00 PM Eastern Time ("ET") Friday, July 20, 2007, and 11:59 PM ET Tuesday, July 24, 2007. Mail-in entries must be received no later than August 2, 2007. Odds of winning depend on the number of entries received. Approximate retail value of Grand Prize (a trip for four (4) to London, England) totals $5,000. Sponsored by Book Sense, Inc., a wholly owned subsidiary of the American Booksellers Association. |
7 Questions of Harry Potter
Questions to be posted:
Question # 1: Tuesday, April 17th - Who Will Live? Who Will Die?
Question # 2: Tuesday, May 1st - Is Snape Good or Evil?
Question # 3: Tuesday, May 15th - Will Hogwarts Reopen?
Question # 4: Tuesday May 29th - Who Winds Up With Whom?
Question # 5: Tuesday June 12th - Where are the Horcruxes?
Question # 6: Tuesday, June 26th - Will Voldemort Be Defeated?
Question # 7: Saturday, July 7th - What are the Deathly Hallows?
See more in Bookselling This Week and on BookSense.com.