"Book Sense has been instrumental in saving independent bookselling.  We have a much larger voice than we ever could have had individually.  There is a huge advantage to that collective voice." -- Betsy Burton, The King's English

 
 
 
 
 
 
 
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Book Sense
A marketing program of ABA intended to raise consumer awareness of the value of independent bookstores.
 

Book Sense provides the means for members to spread the word about the commitment, passion, knowledge, personality, and character of independent booksellers.The Book Sense Picks feature recommendations from 1,200 booksellers nationwide, while The Book Sense Bestseller List contains weekly national and regional rankings in various categories. Participants also may offer Book Sense Gift Cards and create a BookSense.com website.

NEW for Book Sense Stores! The 2007 Book Sense Users Manual
Staff notes and checklists to keep Book Sense working well every day in your bookstore.

 
Bookseller recommendations galore, including seasonal, reading group, and specialty lists.
Weekly national and extended rankings as reported by independent bookstores with Book Sense.
Customizable and redeemable nationwide, this program answers the call for stores to offer the highly demanded electronic gift card.
Build an online presence with a state-of-the-art search engine, shopping card, and database.
Hundreds of publishers support monthly mailings to booksellers of promotional and marketing materials.
The latest about all things Book Sense: bookstores, authors, Picks lists, and more.
A printable list of Book Sense stores, organized by state.  Includes URLs for BookSense.com stores.
Celebrate the titles booksellers most enjoyed handselling!  Presented at BookExpo America.
General ABA Marketing Support
All stores can benefit from shelf talkers throughout the store, and you can download Autographed Copy Shelf Talkers, Local Author Shelf Talkers, and Staff Picks Shelf Talkers, to use with or without Book Sense Picks.